What is Sales Automation? Account data updates, sales logs, opportunity tracking, sales team tracking, trying to get all of this information under control leaves most overwhelmed. These are primarily administrative and data entry tasks that sales reps, managers, and executives must perform daily, weekly, or monthly. A Sales CRM can help automate and optimize these time-consuming and tedious manual tasks in the sales process so that your sales team can focus less on administration than on sales. A majority of B2B companies, 65% year over year, are significantly increasing their budgets to invest more in sales technology. More and more customers are using Sales CRMs to completely revise and optimize their sales processes. Technology is practically a competitive requirement today, and companies need to invest in sales productivity solutions to stay in business. Automating the sales pipeline is the most practical way to improve your sales results by allowing your sales t